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By Ludwig Pfeiffer, Josua Roters, and Tim Rumpf

Artist's Note

We submit to the promise of thinking machines. As a result of increasingly intelligent systems, we are losing our ability to judge things for ourselves. Dependent on algorithms as irresistible helpers in decision-making, we let machines explain the world to us.

In a modern fable, 7353 tells of a device for donkey recognition. Current tendencies of technological development are humorously taken to the extreme: Precise data analysis replaces common sense.

We prefer to entrust even the simplest questions (Is this a donkey?) to intelligent machines. The donkey detector, trained with Machine Learning, is actually able to detect donkeys. Connected to a camera, the device evaluates what it sees in real time. If it is a donkey (or a person wearing a donkey mask), a servo motor is activated, which turns the flashing calculator by 180° and symbolically decodes the cryptic numerical codes of the black box. Seemingly supernatural AI is unmasked as a mathematical statistics application and the numbers on the display are also readable: ESEL (donkey). An atmospheric film accompanies the installation.
In 2016 Tim Rumpf (multimedia design), Ludwig Pfeiffer (visual communication) and Josua Roters (industrial design) met while studying at the Burg Giebichenstein University of Art and Design Halle. As an interdisciplinary trio, they are constantly juggling new ideas and questioning our digitalised world. Together they want to find a simple and humorous approach to complex topics in their unconventional multimedia installations. Sometimes they also play frisbee.